Multimedia designer · Real estate · Dubai

Real estate,told like cinema.

I'm a multimedia designer who takes a development from its renders to launch day: the brand identity, the sales brochure, the signage and billboards, and AI films that let buyers feel the building before it stands.

5+ launchesDevelopments taken from first render to launch day
100+ filmsAI films, reels and edits. Eleven of the best are below
10+ projectsReal estate brands, print and campaigns
1 designerBrand, print, campaign and film, start to finish

Films

The reel

Thirty seconds of the work, from first film to final billboard. Press play for sound, or pick any of the eleven films below.

Case studies

Two launches.
Start to finish.

Two of my launches for Vision Developments in Dubai, shown in full. Each one started as a set of renders and ended up in print, on site, on billboards and on buyers' phones.

Case study 01

LUMINA

by Vision Developments · Liwan, Dubai

The brief

Launch a new residential tower in Liwan from a set of renders: a brand, sales tools the team could use from day one, and a presence on site and online before launch.

What I built

LUMINA comes from lumen, Latin for light, so the identity is warm light on stone: a four-point mark, a bronze-to-sand palette and a carved pattern. I carried it into the brand book, posters, brochure, fact sheet and payment plan, the site signboard, the building wrap, coming-soon posts, Instagram stories, an AI teaser and a lifestyle reel.

The result12Touchpoints, one brand

Every piece a buyer or broker saw, on site, in print or on a phone, came from the same system, so the tower looked finished long before it was built.

See the LUMINA work

LUMINA · Print

Brochure, fact sheet, payment plan

PrintPrint collection

Open LUMINA brochure spread on warm stone, with a closed copy behind — Sales brochureOpening spread

Three LUMINA brochure pages floating: reception, location and amenities — Sales brochureReception, location, amenities

LUMINA · Brand identity

Mark, palette, pattern, brand book

IdentityKey visual: the mark as light

Brand bookLogo system, concept, palette

ApplicationsSignage, stationery, digital

PostersLaunch, brand and CEO message

LUMINA · Launch campaign

Site signboard, building wrap, coming soon

Site signboardDubai Development Authority format

Building wrapTeaser post

Couple on a balcony at sunset under Coming Soon type — Coming soonA new address

LUMINA · Social

Instagram stories

Story series

Convenience, design, refinement

Three stories that introduce the building one idea at a time, set in the same bronze pattern and type as the brochure.

Case study 02

SERA Gardens

by Vision Developments · Dubai Production City

The brief

Launch SERA Gardens, beside the Jumeirah Golf Estates greens, with a brand that matched its setting, a full sales kit and a launch campaign across print, outdoor and social.

What I built

Brand guidelines built on a spiralling leaf pattern and deep garden greens, carried through the brochure, a square trifold, fact sheet and sales offer, then a billboard, launch and offer posts, an AI teaser and a lifestyle reel.

The result11Touchpoints, one leaf pattern

From the guidelines to the billboard, every SERA piece shares one pattern and palette, so print, outdoor and social read as a single launch.

See the SERA work

SERA · Print

Brochure, fact sheet, sales offer

PrintPrint collection

Open SERA Gardens brochure spread on a deep green surface — Sales brochureOpening spread

Three SERA brochure pages floating: reception, location map and amenities — Sales brochureReception, location, amenities

SERA · Brand identity

Guidelines, moodboard, trifold

GuidelinesPalette, type, pattern

MoodboardMaterials and mood

SERA square trifold standing open in a Z-fold, with a closed copy beside it — PrintSquare trifold

SERA · Launch campaign

Billboard, launch reveal

SERA Gardens billboard over a city skyline — BillboardLaunch artwork

SERA Gardens launch post with the building under a green reveal cloth — SocialLaunch reveal

SERA · Social

Offers and launch invite

Social

Summer offer and launch invite

Offer and invitation posts that carried the leaf pattern and bronze type from the brochure into the feed.

Architectural renders shown inside brochures, posts and films are by each project's visualisation partners. Branding, print, campaigns, AI films and editing by Abdelaziz Artwork.

Beyond the launch